Be Bold.

Because playing it safe is too risky.

Consulting. Built Different

Altered Concepts Group Logo

At Altered Concepts Group, strategy isn’t just a buzzword — it’s the backbone of every decision, innovation, and transformation we drive in the restaurant industry. We partner with brands that refuse to settle for “good enough” and are ready to rethink what’s possible.

Our expertise lies in strategic leadership tailored specifically for restaurants and hospitality brands, where the stakes are high and the market moves fast. We bring solutions that plug directly into your organization — delivering insights, operational excellence, and innovation straight to the plate.

Innovation isn’t an afterthought; it’s embedded in everything we do. From reimagining guest experiences and menu development to optimizing operations and leveraging new technologies, our approach is built to keep your brand ahead of the curve.

If you’re ready for bold, actionable strategy that breaks molds, disrupts complacency, and accelerates growth — that’s where Altered Concepts Group steps in. We don’t just consult. We build strategies that break the mold.

Wiz Khalifa and ACG's Founder Caleb Grose on the set of his music video, Iced Out Necklace

Our founder, Caleb Grose, has had the honor of working with incredible international restaurant groups, grocery stores, and celebrity brands.

Take a look at some of the brands where we’ve left our mark.

As seen in…

We were featured in FSR Magazine as beverage industry experts, where we talked about what’s next for beverage trends.Brand Identity with Beverage Flavors

We were featured in FSR Magazine as beverage industry experts, where we talked about what’s next for beverage trends.

Brand Identity with Beverage Flavors

We created a cocktail for Coca-Cola’s Shake, Sparkle & Stir Competition. The cocktail placed second in the nation!

We created a cocktail for Coca-Cola’s Shake, Sparkle & Stir Competition. The cocktail won 2nd in the national contest!

We created two burgers with two separate concepts that were named in the top fifty trendiest burgers in the nation by Restaurant Business!Top 50 Trendsetting Burgers

We created two burgers with two separate concepts that were named in the top fifty trendiest burgers in the nation by Restaurant Business!

Top 50 Trendsetting Burgers

Street Cred.


Just looking for info?

First step is to contact us. We’ll take care of the rest!

info@alteredconceptsgroup.com
(513) 375-9115

 
 
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We Don’t Do Cookie Cutter

Most consulting firms are built on templates. They’ll hand you the same polished playbook they gave the last five brands—and call it strategy. That’s not a competitive advantage. That’s sameness disguised as expertise. And they’re fine with that.
We’re not.

At Altered Concepts Group, every partnership starts from scratch. We don’t show up with a script—we show up to listen. Then we build systems, processes, and playbooks that are custom-fit to your brand, your people, and your goals. And we don’t just drop them off—we teach you how to use them, scale them, and evolve with them.

We look at strategy from every angle—ops, team, guest, and growth. Sure, we care about the bottom line. But we also care what it feels like to work in your kitchen. To place an order. To manage a rush. We build solutions that actually work in the real world, across every touchpoint.

And then there’s speed. We don’t believe in waiting 60 days for a slide deck. We move fast—because you’re not paying us to think about it. You’re hiring us to make it happen.

Schedule a free consultation & see how Altered Concepts can help your brand!