The Altered Blog

For the Love of Restaurants

We do what we do because of our immense love for all things restaurants. We’re pumping out weekly blogs in hopes that you’ll find an answer, a clue, a direction to help your restaurant succeed. This a free and boundless tool for you to use!

We are continuously observing throughout our journeys in the food and beverage world. Ready to share the latest and greatest we find. We’ll post on trends, food and beverage stories, restaurant tips and tricks and much more! We hope you enjoy these free tools for your team. Subscribe below to be notified of new blogs and updates!

Caleb Grose Caleb Grose

Survive & Thrive | Why You Should Be Investing in Your Restaurant Now More Than Ever

“Inaction is the riskiest response to the uncertainties of an economic crisis. But rash or scattershot action can be nearly as damaging.” -HBR

Owning a restaurant is challenging enough; add in a pandemic and it’s completely overwhelming; well, here we are, smack dab in the middle of just that. So, as a restaurant owner how do you respond? Actually, how did you respond? Think deeper than surface level responses. When we talk about inaction, we don’t mean a crafty COVID safety response, although important. We mean growing your brand and putting strategic pieces into action for your future.

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